汽车标志设计研究

2022年-10月-30日 ➠ 874 ➠ ♥ 0

《汽车标志设计研究》是2015年机械工业出版社出版的图书。
本书以汽车标志设计作为研究主题，于方寸之间透视出汽车文化与品牌形象的深刻内涵，以设计美学为基础，从汽车标志的设计基础、形态设计、色彩设计、美学规律和美学风格等方面，就汽车标志设计的美学理论进行了系统深入的探讨、分析和理论总结，对进一步开展汽车标志设计研究与实践具有一定的指导作用。
全书体现了作者从专业角度对汽车标志设计的思考，在研究中引入了大量实例，图文并茂，可供汽车企业的管理人员、研发设计人员和营销人员参考借鉴，也可供车身工程、艺术设计、工业设计等专业师生及汽车爱好者作为参考读物。
Research on Automobile Logo Design is a book published by China Machine Press in 2015.
This book takes automobile logo design as the research theme, and shows the profound connotation of automobile culture and brand image between square inches. Based on design aesthetics, this book systematically and deeply discusses, analyzes and summarizes the aesthetic theory of automobile logo design from the aspects of design basis, shape design, color design, aesthetic rules and aesthetic style of automobile logo, It will play a guiding role in further research and practice of automobile logo design.
The whole book reflects the author’s thinking on automobile logo design from a professional perspective. In the research, a large number of examples are introduced, which are illustrated and illustrated. It can be used for reference by the managers, R&D designers and marketing personnel of automobile enterprises, as well as for teachers and students of body engineering, art design, industrial design and other majors and automobile enthusiasts.